Website Page Speeds – OOWEBOO

Optimise Images – 

Large, or poorly optimised images is a common reason for slow websites. They take up unnecessary space, add strain on the server and take a long time to load.

The aim with image optimisation is to find the best balance between image quality and file size: the file size of very high quality images is too large and causes slow loading, but fast loading small images may be of poor quality.

How to fix it:

  • Ensure the images are in the correct file format
    Photographs or a complex images with lots of detail and colors should be JPEG.Screenshots, illustrations, or images with lots of text are best as PNG.
  • For simple animation (but you don’t want to embed a video player), use GIF.
  • Crop the image to focus on what is important. This reduces file size.
  • Resize to a pixel width that is suitable for viewing e.g. 600 pixels. Resizing should be done before uploading – although
  • WordPress allows the option of displaying smaller versions, the full sized version is stored.
  • Compress images using tools such as WP Smush , TinyPNG or CompressPNG/JPG

Optimise Video

Use Lazy Load for Video to speed up your site by replacing embedded Youtube and Vimeo videos with a clickable preview image. By loading the videos only when the user clicks on the preview image, using jQuery, no unnecessary JavaScript is loaded.

The New Normal – Ecommerce Websites

Ready to take your business online and find yourself in need of a reliable, easy to use eCommerce website. OOWEBOO has the knowledge and experience when it comes to eCommerce website design in South Africa.

Offering clients the easy way to make a purchase is an invaluable ingredient that will set you well apart from your competitors. We help eCommerce and retail businesses fully embrace their digital opportunities–from marketing, email nurturing, automation, guided shopping, social media and online customer service.

Some of the key aspects, or benefits, of having an eCommerce website includes:

Your store is open 24/7. People can shop at all hours of the day or night, and they can shop from the comfort of their own beds if they feel like it.
You have no geographical boundaries! This instantly increases your customer reach and ultimately your customer base grows.

There is no such thing as an average eCommerce website. The website design is specifically tailored to the client which means you will get the kind of website that suits not only your business needs but also the branding of your company. An eCommerce store can be fully customised.

eCommerce websites are fully functional and you’ll have the support of our team should you need assistance. These sites have payment gateways as well as client logins, which require support from time to time.

Get a new website – (old or outdated)

Do you want a new website? is your website old or outdated?

Your website is at the heart of your online branding. It brings every aspect of your business together online and gives confidence. It helps you manage, distribute and share your content more efficiently.

It’s often the first place to start, whether you’re changing your company’s brand image, launching a new product or you’re aiming for a responsive site. Ecommerce websites are currently the new normal as shops are not able to operate as they used to. get you products online, show them to your clients 24 hours a day 365 days a year.

Clever marketers know that an intelligent web design can make a huge difference in conversion rates

Our current weapon of choice for small to medium business is WordPress, even if you’ve never worked with WordPress, there’s a good chance you’ve heard about this content management system (CMS). Since its first baby steps in 2003, WordPress has rapidly gained popularity, and it became one of the best and most used software solutions when it comes to building and managing a website or blog. Today, WordPress caters to both beginners and professionals; it can help you with a hobby, a full-blown career or something in between.

Reach out, we offer free advice and have many tools you can use.