Improve Your Business with Web Apps & Integration

Have you ever wondered what holds all the systems in your computer together? How do Shopify apps, Google Fonts, Mailchimp, and all the others work together?

When you’re running a business, it’s almost impossible to perform all your work using just one app. So, do you get all the apps you need and manage them independently? Yes, you can. But it’s extremely challenging and it makes your working process less streamlined.

App integration creates the ecosystem that streamlines your business processes.  Integration software allows your apps to communicate easily with each other. Some apps are built to naturally communicate with other apps. This is called native integration or in-app.

There are two major ways to integrate web apps. The first method involves coding web apps manually to enable them to interact using a common language. The second approach requires the use of enterprise application integration. This method modifies and integrates data into the ideal format using a code-less middleware.

If your web apps are not properly integrated, you can expect to run into the following troubles:

  • Slow servers
  • Ineffective communication between web apps
  • (Unnecessarily) high overheads

According to research by Cleo, organisations lose up to half a million a year due to poor app Integration.

Without web app integration, you would have to transfer data manually from one web app to another: can any business run like this?

As a web design and development agency, our work must support your work. The  purpose of app integration is to improve flow in your business. The smoother your operations, the better your results, right? Integrating your web apps will give you:

  • Improved data sharing and management
  • Workflow automation
  • With web app integration, businesses can easily identify and effectively respond to new opportunities
  • With better communication, there’s a reduction in effort and an increase in the organisation’s efficiency

Successful technology ecosystems integrate in real-time, allowing you to add new capabilities and expand their use. For instance your customer database, e-commerce site, accounting programme and email.

The healthcare industry is one of the leading examples of a digital ecosystem that integrates every touchpoint in the patient’s journey. Scheduling appointments, receiving appointment reminders, storing test results, and recording prescriptions is made possible by integrated apps.

Car manufacturers, banking, real estate and logistics companies are also early adopters of integrated ecosystems.

Amazon took on the challenge of creating their own integrated ecosystem. Jeff Bezos says:

“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tailwind is now a headwind – you have to lean into that and figure out what to do because complaining is not a strategy.”

Not all popular, expensive, or comprehensive tools and apps will be suitable for your needs. You don’t need to start with lots of apps and state-of-the-art integration, but do start!

Find out more about web design and development from Raymond at OOWEBOO.

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