Livestock Registering Federation (LRF)

Project Scope

Our goal was to design and develop a professional, easy-to-navigate website that reflects the LRF’s leadership in livestock breeding and genetic services. The website needed to serve as an information hub for breeders, farmers, researchers, and stakeholders across the agricultural value chain.

Key project deliverables included:

Modern Website Design – Developed a clean and functional layout that showcases the LRF’s mission, breed societies, and services.
Information Architecture – Structured content to make technical data, events, and resources easily accessible.
Mobile-Responsive Development – Ensured seamless browsing on all devices, particularly for farmers and field-based users.
Search Engine Optimisation – Integrated on-page SEO to improve search rankings for livestock-related queries.
Content Integration – Highlighted LRF’s research, breed improvement strategies, and industry partnerships.
Prepared for Event Extensions – Laid the foundation for integration with LRF events like the Stockman School (which we developed as a dedicated sub-project).

Outcome

The redesigned LRF website offers a modern and trusted platform that communicates the organisation’s leadership in animal breeding and innovation. It supports LRF’s role as an authoritative source of information and a central hub for its member societies and stakeholders.