The goals of digital marketing are to raise brand awareness, increase web traffic, generate leads, and make sales. But how? Depending on the goals of your marketing strategy, some of these digital marketing assets we exploit include:
This is paid adverts or promoted content that appear when users search specific terms. You only pay the publisher for every click your ad gets. Examples of PPC include Google Ads, Facebook Ads, and sponsored messages on LinkedIn. How much competition there is for your keyword will determine how much you pay.
Email marketing gives you the best Return on Investment (ROI). We create your emails and monitor and manage the responses.
This digital marketing approach involves promoting your brand and content on social platforms like Facebook, Instagram, Twitter, and LinkedIn. The more engaging your content, the more likely your audience will share it.
Here’s an interesting stat: 93% of brands got a new customer because of a video on social media.
The thing to remember about SMM is that it needs constant vigilance. Bad comments and reviews must be addressed immediately or your reputation will take a nosedive.
This is all about your blog, guest articles, infographics, videos and other content you post. It looks free because it costs nothing to post. But, unless you can create good quality, relevant content aimed at your target audience wherever they are in their customer journey you will have to outsource it.
Search engine optimization (SEO) is essential when it comes to content marketing. Simply put: SEO tells search engines whether your content is relevant to the user’s search. The more visible and relevant your website, the higher you’ll rank on the results page. It’s a hard truth to swallow that, unless you’re at the top of the first search results page, you’re unlikely to get any clicks and traffic.
The marketing world is ever-changing. We keep up with the trends, technology, and tactics so you don’t have to. Brand awareness, web traffic, lead generation, sales. Conversion: that’s why our clients choose Ooweboo Digital Marketing.